The Nigerian Mvies

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Wednesday, 28 May 2014

Important Issues To Look At When Marketing Maui Made Products

By Marci Glover


Conducting marketing is not an easy task. There are certain factors which one must consider in order to ensure that the marketing is successful. This article looks at some of the factors to consider when marketing Maui made products.

The first factor to consider is the potential consumers of the product being marketed. You cannot go out to conduct marketing if you do not know the kind of people to target with the marketing. Therefore identifying the potential consumers will enable you to clearly come up with an effective strategy to be used for the marketing.

The other essential element is in regard to the suitability of the place where the sales is being conducted. If you do not have a premise where the public can access the advertised product, it is important that you identify a premise and stock it with the products. The suitability of the location of the premise will also greatly contribute to the success of the marketing.

The location of the premise is another important factor of consideration. In order to be able to effectively reach out to more people, you must ensure that you are located in an appropriate location. Before settling in a place, it is advisable to conduct a feasibility study to check on the suitability of the location.

Insecurity will scare people aware from coming to the premise to get the products. Insecurity in the area is will also pose security threat to the business hence will also affect the marketing. It is therefore important that you consider going for a place which is secure. The third one is on accessibility. You must also ensure that the place where you are going to make the sales from can be accessed easily through various means of transport.

The second one is the accessibility of the area. You must also ensure that the place can be easily accessed by different people who may be interested in coming to the location. The availability of potential clients within your location is another important thing which you must consider as well. A place where there are several available customers will be considered to be suitable as compared to a place with fewer potential customers.

The other factor to consider is the selling price. In order for the marketing to be effective, you must ensure that you have fixed suitable selling prices for the products. If the selling price is high, then most people will avoid the product and instead go for the other similar ones which are sold at favorable prices. On the other hand is the products are sold at a very low prices you will end up incurring losses and people will also doubt the quality of the product. Therefore, it is important to ensure that the prices for the product being marketed are suitable.

The other essential element to consider is the cost of marketing. Cost is important when it comes to planning and also in determining the strategy to be used. These elements when all considered will enable you to effectively advertise the product.




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