When designing a product there are always several aspects of the product mix to take into account. Price, place and promotion are just some examples of these. However, probably the most interesting and directly influential piece of the product mix is the packaging. A perfect example to explore this idea would be through the medium of food packaging illustration. The food industry is a highly competitive one. Visitors to the supermarket hallways are always inundated with hundreds of different and colorful about which brand of food to buy.
Luckily there is a wealth of people who are just so design oriented who are more than willing and able to do the work for those who haven't a clue. There are a number of steps to be taken however in finding and organizing such a project. Following these simple steps will ensure a smooth and successful project in the creation of your brand logo.
The first step to take is that of choosing and setting a budget. Every business only has a certain amount of cash that they can spend on funding certain projects and logo design is no different. Factors to take into account in this regard are the medium to be used, the experience of the designer, the size of the company or brand in question and the specific project requirements.
The second step in the process is to locate a reasonable and trustworthy designer. It is always better to meet face-to-face rather than to source a designer over the internet, to do so may be cheaper but will probably only result in a low quality output. Also being able to see a designer's portfolio of work firsthand will let you know what their quality of work is like.
The third step in the process is to brief the designer in detail. Such aspects to cover are: what does your company do, what do you want the logo to say about your company, do you want it to be an image or a typographical logo, who is your target market, how are you different from your competitors and do you have a tag line that needs to be included with the logo. Once the designer is prepped on all these ideas they will be able to start work as soon as possible and will be more prepped to bring out a design that satisfies.
Fourth, always remember to keep it as simple as possible. Your viewer should not have to sit and scratch their head whilst they try to figure out what it is that they're looking at. A good logo like that of Apple should be at once recognizable for what it is. Trying to be overly clever may just confuse your audience.
The final tip to keep in mind is that of practicality. For example storing your ketchup or sauce product in an easy squeeze bottle may swing customers into choosing your product over that of your competitor. People love simplicity and ease and pandering to this need will help to sell your brand.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
Luckily there is a wealth of people who are just so design oriented who are more than willing and able to do the work for those who haven't a clue. There are a number of steps to be taken however in finding and organizing such a project. Following these simple steps will ensure a smooth and successful project in the creation of your brand logo.
The first step to take is that of choosing and setting a budget. Every business only has a certain amount of cash that they can spend on funding certain projects and logo design is no different. Factors to take into account in this regard are the medium to be used, the experience of the designer, the size of the company or brand in question and the specific project requirements.
The second step in the process is to locate a reasonable and trustworthy designer. It is always better to meet face-to-face rather than to source a designer over the internet, to do so may be cheaper but will probably only result in a low quality output. Also being able to see a designer's portfolio of work firsthand will let you know what their quality of work is like.
The third step in the process is to brief the designer in detail. Such aspects to cover are: what does your company do, what do you want the logo to say about your company, do you want it to be an image or a typographical logo, who is your target market, how are you different from your competitors and do you have a tag line that needs to be included with the logo. Once the designer is prepped on all these ideas they will be able to start work as soon as possible and will be more prepped to bring out a design that satisfies.
Fourth, always remember to keep it as simple as possible. Your viewer should not have to sit and scratch their head whilst they try to figure out what it is that they're looking at. A good logo like that of Apple should be at once recognizable for what it is. Trying to be overly clever may just confuse your audience.
The final tip to keep in mind is that of practicality. For example storing your ketchup or sauce product in an easy squeeze bottle may swing customers into choosing your product over that of your competitor. People love simplicity and ease and pandering to this need will help to sell your brand.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
About the Author:
Read more about Make Sure You Always Refer To The Best For A Nice Food Packaging Illustration visiting our website.
No comments:
Post a Comment