The Nigerian Mvies

The Nigerian Mvies
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Wednesday 21 August 2013

Expedition Of Italian Luxury Fashion

By Helga Stokes


Italian luxury fashion started becoming fashionable in the 11th century as major cities started producing textile, fabrics, jewelry, robes and shoes. Its industry flourished to its peak alongside art, music, education and philosophy. Around the 16th century designs were influenced by art of its time by Michelangelo and Leonardo da Vinci. It was popularized by the medic's, the Italian gala started losing luster as French industry rose in popularity with their corture dresses and dominated until Italy retook its glory in the 1950s concentrating on ready to wear clothes. This was initiated by Giovanni Battista Giorgini.

Whenever Italy is mentioned the idea of models and flashy cars, beautiful scenery great wine, pizza, one of a kind gelato and it collection nothing short of perfect lines of clothe lines. Italy is regarded as a gala powerhouse topping the charts followed by France, Great Britain and Japan.since its rebirth Italy started concentrating or ready to wear clothes which have become widely popular and made Italian designers names common in normal households.

Italian industry houses carry a story of determination in producing wide accepted pieces with emphasis on quality and innovate pieces with a sense of timelessness. The gala houses are family governed. The Trussardie started as gloves and accessory then turned to jackets and now men's, women's, children's and sportswear. Robert cavalla, Versace, Valentine, Prada, Gucci and Fendi are among the top gala houses.

Milan, Rome and Florence are the major cities of Italy. With Quadltilateraodella the fashion quadelateral is the high priced district of Milan and since it houses headquarters of Gucci, Emilio pucci gives best shopping opportunities in Europe. Rome being the headquarters for labels like valentine, Bulgaria and Fendi and Prada, Versace and channel having their boutiques along Via dei condotti. Florence is the home of Miu Miu and geox.

The semiannual Milan gala week is a high priced event aimed at promoting the new trends by the many designers. It is held after the pairs and London gala week and then followed by the New York gala week. It is attended by buyers and editors interested in this industry.

As economic recession hit Italy hard. The gala houses have risen to the occasion and given back to its country. Fendi has donated to, it is the restoration of the Trevi fountain and it foundation includes exhibition of rare images of the fountain as a way of paying tribute to Rome. Prada has started a multi-year restoration project to turn Venice waterfront palazzo and ornately ca' corner della regime into exhibition spaces. Trussardie has embarked on enliving Milan's public spaces by works of art all this to promote tourism and lend a helping hand to their government.

Be it the stylish ferragamo shoes, the different chic leather goods by Bottega Veneta, lovely and delicate fragrance by dolce and Gabbana, sassy eyewear by miu miu. They drip with flawlessness, elegance and sense of style. It is for a status now.

Italians people take much pride in dressing and looking their best in looking stylish and having a neat pair of shoes ''la bella figura''. The top quality designs and uniqueness have encouraged wide acceptance of Italian luxury fashion. This is what encourages growth in this industry.




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