Decades back, photography was something only the wealthy enjoy, and films were not something as ubiquitous as radio or television sets, and everybody else did not seem to mind the difference anyway. These, of course, are long gone: film has gone nearly obsolete because of digital photography and inexpensive, unlimited digital storage. DSLRs get cheaper and better each day, and that little thing called the Internet has created photography sensations overnight.
Some photographers might feel less receptive of all these quick changes, but this is today's new reality, and everybody who wants to stay in the loop will need to join in the bandwagon. If you're a wedding photographer, this means needing to market yourself on the Internet. Here are a few ways to adapt but still stand out.
Set up a clean, minimalist website that will showcase your best work and allow people to contact you through email, phone, or through your studio. You have to invest in your own domain so that you come off as professional, or else registering in one of those free blogging channels will just look amateur. Update this online gallery with your latest works to keep your visitors interested (nothing's worse than a website that isn't updated). You can also add a web-exclusive wedding albums to your service packages to draw your clients to your website.
[[If you are a singapore wedding photographer, you could also set up your Facebook fan page and Twitter account so as to reach more potential customers on the web, as well as to keep your present and past clients up-to-date with your works. You will find that this isn't only cost-efficient but also effective in keeping communication lines and project possibilities open. You could also use your social media accounts for Wedding Photography Singapore promo projects, such as offering discounts to your Facebook fans or giving away prints and shoot sessions on your anniversary. All these are a good way to cultivate a community outside your studio.]]
Of course, do not disregard the heart and soul of your craft: face-to-face interactions with individuals. Update your business with your Facebook fan page and website, and take time to introduce these to individuals you hand your cards to. Consider your online image a useful, powerful tool to letting more and more people know about your brand as well as your services!
Some photographers might feel less receptive of all these quick changes, but this is today's new reality, and everybody who wants to stay in the loop will need to join in the bandwagon. If you're a wedding photographer, this means needing to market yourself on the Internet. Here are a few ways to adapt but still stand out.
Set up a clean, minimalist website that will showcase your best work and allow people to contact you through email, phone, or through your studio. You have to invest in your own domain so that you come off as professional, or else registering in one of those free blogging channels will just look amateur. Update this online gallery with your latest works to keep your visitors interested (nothing's worse than a website that isn't updated). You can also add a web-exclusive wedding albums to your service packages to draw your clients to your website.
[[If you are a singapore wedding photographer, you could also set up your Facebook fan page and Twitter account so as to reach more potential customers on the web, as well as to keep your present and past clients up-to-date with your works. You will find that this isn't only cost-efficient but also effective in keeping communication lines and project possibilities open. You could also use your social media accounts for Wedding Photography Singapore promo projects, such as offering discounts to your Facebook fans or giving away prints and shoot sessions on your anniversary. All these are a good way to cultivate a community outside your studio.]]
Of course, do not disregard the heart and soul of your craft: face-to-face interactions with individuals. Update your business with your Facebook fan page and website, and take time to introduce these to individuals you hand your cards to. Consider your online image a useful, powerful tool to letting more and more people know about your brand as well as your services!
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