The Nigerian Mvies

The Nigerian Mvies
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Monday 3 February 2014

Dependable, Crucial And Unwavering Corporate Writing

By Serena Price


In corporate writing, where we are and who we are with can make a big difference to how sure we feel in expressing our views and so developing our skills. The equality of relationships can also impact on how comfortable we feel about contributing to discussions and debates. Writers can agree to differ, but debate becomes problematic if it is hampered by anyone who is not open to listening to other viewpoints or who does not consider at all that there may be a different approach or perspective.

Research studies can provide good sources of evidence but they still need to be appraised individually. Be wary of a single piece of research evidence that makes a claim about practice. Consider a jigsaw where you only have one bit of the picture; sometimes you cannot tell what the whole view will be. Instead, it is better to search more broadly for more studies or to locate a systematic review that has already been carried out.

Some journalists may have stricter editorial quality control than others and so may offer a higher standard of information but this still needs to be checked out. The internet contains many hundreds of millions of pages of information, including everything from rigorous research to trivia and misinformation.

This is so you can gain an overview of what the conclusion is from the topic. Complete the whole jigsaw and give your reader or audience information about the types and quality of facts you are using. This helps to show them that you understand and have thought carefully about the sources rather than just using the data that is most readily available.

Be sure to relate theory and practice in your findings. Invest in a good editor so that you spare time for creativity and innovation. Add a sense of humor to keep your readers interested.Present your final work in a meticulous and neat manner.

There is a need to be critical of what you read, see and hear, and you therefore need to question what you are told in practice rather than accepting what your mentor tells or shows you. If you stop to think about this, the implications are enormous. If information or advice is not critically appraised or is based on unfounded rumor, and is then passed unchallenged from one professional to another, we will not be demonstrating evidence-based practice.

Be clear about the focus of your presentation, and keep to this focus throughout. Avoid getting distracted and steer clear of discussing information and ideas that are not relevant. Express yourself clearly, using simple terms and do not assume that your audience will understand complex language and terminology, or abbreviations.

Link to relevant research, theory and policy, demonstrating your skills of decisive analysis and appraisal as you do so. Be prepared to invite questions from the audience, using them as an opportunity to demonstrate your skills of critical appraisal further. Link corporate writing to relevant theory and research, and link the questions back to your focus.




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