The Nigerian Mvies

The Nigerian Mvies
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Saturday 9 March 2013

A New Way For Unknown Music Producers To Really Make It In Music Industry

By Marcia Alvin


In the early 2000's, the music business, most especially the communities of hiphop and rnb, saw the emergence of what we now call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins or The Neptunes.

What the heck is a "super producer"? So, the proper answer of their difference with a "simple" producer would probably take on the instance of what we call a "supermodel" in fashion, like Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know those popular fashion models as well as anyone else and you can see them on all of the the catwalks. In short: safe values.

This has been the same in the music business: there were "big" producers, safe values, that directed all the projects and were requested by the most popular singers or rappers. This is always safer for records company to take advantage of a nationally ranked music producer by comparison with a novice. The widley known one offered a a wide range of award winning singles, in principle. Considering the fact that at that time normally big producers sold discs.

However, the music industry, after the start of the decade totally changed. Firstly, many people don't actually pay money for disk nowadays.

Consequently the record companies invest noticeably less budget for a project. And apparently, record labels are not willing to get involved between $ 100 000 to $ 300 000 for just one single beat, as was the situation when the golden epoch of music producers. The discs not sell and worldwide web grows. To do something about not legal downloading of their artists, record companies develop or connect with statutory download systems and decide to enforce their visibility in this internet scene, that has been getting out their control for such a long time.

But the rise up of the internet also has permitted the growth of lots of anonymous producers as good as, if not as good as, "Super Producers".

These valuable producers have targeted on the progression of the Internet, which has helped them to sell their beats online. That allows them to reach and work with singers or rappers on any nearby scale as well as an intercontinental one. A producer from New york will advertise beats to anybody in Japan. It is actually now quicker for them to obtain a pretty good credibility or have a career. For the artists, this makes an immense difference! They are able to buy beats online at home for their album, EP or mixtape for reasonable prices; definitely not those practiced by the "super producers".

Record companies pay a special attention to this brand new sector. They buy beats online too. And of late we can easily observe that some of these internet producers are getting signed by majors.

The golden age of super producers just like the age of super mannequin fades away slowly but surely, offering option to this new business driven by producers who, quite often, have practically nothing to envy to the "super producers".




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