While it is true that we all need food to survive the process of eating it is not just about mere sustenance. Often the pleasure and anticipation of eating is part of it and this begins before someone opens the packet before preparing the meal that they are about to eat. If you are looking to market a new product then it helps to have the right food packaging illustration in order to attract potential customers.
The right kind of illustration will depend on the kind of target market you are after. For example the pictures used to illustrate an upmarket brand of fillet steak will be different from a range of hamburgers marketed at children. While on a basic level they are both meat they are aimed at very different markets and therefore need to be shown in the right way.
The good thing about looking someone up online is you can see at a glance examples of their work. You should then decide whether or not their style is appropriate for your particular type of product. This will then allow you to narrow it down to around three potential choices.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
When talking to an illustrator you need to give them the brief. Telling them what you want and who you are targeting the product towards will give them more of an idea of the right kind of illustration. If you do not provide enough information then this can often delay the process as they ask questions about what you want.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
You can find various freelance individual illustrators and food based graphic design agencies by looking online. It also helps to look for testimonials and feedback from previous clients who have used their services. This will allow you to find the ideal illustrator to suit your needs.
The right kind of illustration will depend on the kind of target market you are after. For example the pictures used to illustrate an upmarket brand of fillet steak will be different from a range of hamburgers marketed at children. While on a basic level they are both meat they are aimed at very different markets and therefore need to be shown in the right way.
The good thing about looking someone up online is you can see at a glance examples of their work. You should then decide whether or not their style is appropriate for your particular type of product. This will then allow you to narrow it down to around three potential choices.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
When talking to an illustrator you need to give them the brief. Telling them what you want and who you are targeting the product towards will give them more of an idea of the right kind of illustration. If you do not provide enough information then this can often delay the process as they ask questions about what you want.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
You can find various freelance individual illustrators and food based graphic design agencies by looking online. It also helps to look for testimonials and feedback from previous clients who have used their services. This will allow you to find the ideal illustrator to suit your needs.
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