The Nigerian Mvies

The Nigerian Mvies
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Tuesday 2 October 2012

How To Put together Good Youtube Videos?

By Tyrone Shum


This week's tip is all about content creation for your Youtube channel. First, let's begin with among the most popular kinds of videos that people create on Youtube. You can have PowerPoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and naturally, the most common and that is introducing in front of the camera. As you now recognize the varieties of videos that you can put together, here's our 4-step formula to help you create better videos for your business.

Step one is the Opener. This is the most essential section of your video. Statistics show that most videos are closed from the first 5 seconds of them starting. So you'll want to do something that's likely to grab the audience's interest instantly. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".

Step two is the Introduction. Now this is where you can put your marketing. If you have a great animated logo for your title, that would be amazing, you may use that. If you can't, you can be innovative. You can hold up a sheet of paper along with your logo. In this component of the introduction, what you want to do is give out things like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is centered on how to cut your grass the right way."

Step three is the Body of your show. This is how you give all the content that your viewers want. Lots of keyword research in our previous video will allow you to decide what you wish this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the conclusion of it. There's no point producing videos just for the sake of producing videos. We must have a purpose or a reason why you're creating this video. So at the end of each video, come up with sure you tell your viewers what it is you want them to do. Whether it is to subscribe to your Youtube channel, to sign up to your email list or to obtain a service or product that you have.

And lastly, the most significant rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5




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