The globe of Organic SEO is unfortunately littered with fly-by-night companies, self-proclaimed "SEO Experts" without the need of qualifications, and adequate myths and urban legends to build your head spin!
SEO is an inexact science primarily because of the secrecy with the algorithms the major look for engines utilize to determine exactly where your website "ranks" for particular look for terms. The SE algorithms are not simple mathematical formulas, but definitely consider hundreds of factors, some you may control - others you cannot, which will ultimately determine where your internet site will appear inside the search engine effects (SERPS) The rules can adjust weekly or sometimes daily!
I have assisted many consumers already this year who are being deceived or mislead by "SEO Experts", and wanted to write what I think are one of the most prevalent myths and out-dated practices even now getting promoted by organizations you need to be avoiding.
Myth #1, The Keyword Meta Tag: Within the early days of optimization (pre-Google) look for engines utilized this hidden tag to determine what the topic of one's site was. Due to rampant abuse, this tag has been all but ignored by the major search engines for years now. Only Yahoo gives it some (minor) weight, but Google has never put any importance on a details in this tag. Though it generally has not been shown to hurt your rankings, wasting time and funds on this tag will not allow you to in any way.
Myth #2, Keyword Density Some SEO organizations will market their expertise at calculating the right "density" for each of your keywords to get top rankings. Keyword density refers for the ratio of text-to-keywords inside the content of a page.
In my opinion is this is nothing but a promotion ploy, and numerous marketplace experts agree. Inside last 4 years, practically nothing new has changed this, but some companies continue to try and impress clients with this nonsense.
While your content ought to include your most crucial keywords and phrases, there is surely no evidence that any look for engine gives preference to a particular ratio. If this was the case, websites with only 1-2 paragraphs of content on their residence document would by no means rank well, but I can show you examples of such sites with #1 rankings.
Myth #3 Hidden Text Keyword Stuffing Some internet site owners and SEO organizations will place keywords inside a hidden "comment tag" in order to improve rankings for those people keywords. No research engine has ever been identified to consider comment tags after crawling a site. In fact, comment tags are intended being invisible to all but the site developer and are invisible to look for bots. Should you are dealing having a business utilizing this tactic, run!
Myth #4, Google Partners and Guaranteed Rankings Avoid corporations claiming for getting a special partnership with Google. There is no this kind of thing like a "preferred" relationship with Google and they country in their SEO consumers support "No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submission" to Google."
Also be wary of organizations claiming being Google SEO Certified. There are several certifications offered by Google, such as the GAQI (Google Analytics Qualification Individual) and GAAC (Google Analytics Authorized Consultant). You can find similar certifications for Google AdWords, but there is no Google training or certification particular to SEO.
Myth #5, Doorway Pages Some SEO firms will sell the idea of increasing your ranking by creating hundreds of single-page websites containing only keywords and linking them for your web site from many other domains. An even older method is to generate hundreds of pages on your own domain loaded with keywords and clearly intended only for search engine crawlers.
Both of these practices are regarded spamming by all major look for engines plus a certain way to get either penalized or banned totally from their listings. Pages containing correctly written and optimized content intended for human readers will get listed and enhance your search engine visibility a lot quicker than doorway pages ever could.
SEO is an inexact science primarily because of the secrecy with the algorithms the major look for engines utilize to determine exactly where your website "ranks" for particular look for terms. The SE algorithms are not simple mathematical formulas, but definitely consider hundreds of factors, some you may control - others you cannot, which will ultimately determine where your internet site will appear inside the search engine effects (SERPS) The rules can adjust weekly or sometimes daily!
I have assisted many consumers already this year who are being deceived or mislead by "SEO Experts", and wanted to write what I think are one of the most prevalent myths and out-dated practices even now getting promoted by organizations you need to be avoiding.
Myth #1, The Keyword Meta Tag: Within the early days of optimization (pre-Google) look for engines utilized this hidden tag to determine what the topic of one's site was. Due to rampant abuse, this tag has been all but ignored by the major search engines for years now. Only Yahoo gives it some (minor) weight, but Google has never put any importance on a details in this tag. Though it generally has not been shown to hurt your rankings, wasting time and funds on this tag will not allow you to in any way.
Myth #2, Keyword Density Some SEO organizations will market their expertise at calculating the right "density" for each of your keywords to get top rankings. Keyword density refers for the ratio of text-to-keywords inside the content of a page.
In my opinion is this is nothing but a promotion ploy, and numerous marketplace experts agree. Inside last 4 years, practically nothing new has changed this, but some companies continue to try and impress clients with this nonsense.
While your content ought to include your most crucial keywords and phrases, there is surely no evidence that any look for engine gives preference to a particular ratio. If this was the case, websites with only 1-2 paragraphs of content on their residence document would by no means rank well, but I can show you examples of such sites with #1 rankings.
Myth #3 Hidden Text Keyword Stuffing Some internet site owners and SEO organizations will place keywords inside a hidden "comment tag" in order to improve rankings for those people keywords. No research engine has ever been identified to consider comment tags after crawling a site. In fact, comment tags are intended being invisible to all but the site developer and are invisible to look for bots. Should you are dealing having a business utilizing this tactic, run!
Myth #4, Google Partners and Guaranteed Rankings Avoid corporations claiming for getting a special partnership with Google. There is no this kind of thing like a "preferred" relationship with Google and they country in their SEO consumers support "No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submission" to Google."
Also be wary of organizations claiming being Google SEO Certified. There are several certifications offered by Google, such as the GAQI (Google Analytics Qualification Individual) and GAAC (Google Analytics Authorized Consultant). You can find similar certifications for Google AdWords, but there is no Google training or certification particular to SEO.
Myth #5, Doorway Pages Some SEO firms will sell the idea of increasing your ranking by creating hundreds of single-page websites containing only keywords and linking them for your web site from many other domains. An even older method is to generate hundreds of pages on your own domain loaded with keywords and clearly intended only for search engine crawlers.
Both of these practices are regarded spamming by all major look for engines plus a certain way to get either penalized or banned totally from their listings. Pages containing correctly written and optimized content intended for human readers will get listed and enhance your search engine visibility a lot quicker than doorway pages ever could.
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Search Engine Optimization (search engine marketing Myths Debunked 2009 - Check Out seo certification and seo ppc
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