One of the best business practices is showing your customers that you care about them. You can do this by sending them holiday ecards from time to time. So as to maximize the effect that the cards have on the recipients, there are a couple of key things that you should do.
Come up with the list of people that you want to mail. You can separate this list into two. One list for your clients and another list for your vendors. You have to design two different cards for each list. Do not mail a similar card with a similar message to all of them since they serve two very different purposes for your organization. It is also best that you include only people that you are in good terms with in this list.
Personalization gets better response rates than generalized cards. Customize the card by including the name of the recipient on the card. You can also write a customized message for everyone on their cards. This may take a long time but it will make the recipients happier. Just write something short and meaningful, based on how you relate with the person.
Send the cards on time. Not too early and not too late. Generally, aim to send it a couple of days to the special occasion. If you send it after the occasion then it will have lost its significance. Also, if you send it on the day of the occasion, chances are that the recipient might not see it since they might not check their messages on that day.
When you are sending the cards, just send good wishes. Avoid including any kind of marketing material on the card, as this will negate the good that you will have done. Don't include promotions or coupon codes or anything to push the customer to buy whatever you are selling. Just focus on the key message, which is sending them good wishes during the special occasion.
Don't go overboard and make things complicated. Simple messages work just as well. Also, as much as you can hire a designer to create a card, you can also come up with a simple one on your own. Use the right elements, words and colors and you will get the attention of your recipients.
Keep things general in the card. This is because people come from different denominations and religious backgrounds. Sending religious messages won't make sense to someone who does not adhere to your denomination. Some people might even be offended by your message since it shows that you do not care about their beliefs.
Sending out these cards is a good way to strengthen the relationship that you have with stakeholders in your organization. Keep sending out cards on a regular basis. Even if most of the people do not respond, they still take note of your cards, so you should not be discouraged. Given the cost of acquiring a new customer, it is better that you do all you can to maintain them once you acquire them.
Come up with the list of people that you want to mail. You can separate this list into two. One list for your clients and another list for your vendors. You have to design two different cards for each list. Do not mail a similar card with a similar message to all of them since they serve two very different purposes for your organization. It is also best that you include only people that you are in good terms with in this list.
Personalization gets better response rates than generalized cards. Customize the card by including the name of the recipient on the card. You can also write a customized message for everyone on their cards. This may take a long time but it will make the recipients happier. Just write something short and meaningful, based on how you relate with the person.
Send the cards on time. Not too early and not too late. Generally, aim to send it a couple of days to the special occasion. If you send it after the occasion then it will have lost its significance. Also, if you send it on the day of the occasion, chances are that the recipient might not see it since they might not check their messages on that day.
When you are sending the cards, just send good wishes. Avoid including any kind of marketing material on the card, as this will negate the good that you will have done. Don't include promotions or coupon codes or anything to push the customer to buy whatever you are selling. Just focus on the key message, which is sending them good wishes during the special occasion.
Don't go overboard and make things complicated. Simple messages work just as well. Also, as much as you can hire a designer to create a card, you can also come up with a simple one on your own. Use the right elements, words and colors and you will get the attention of your recipients.
Keep things general in the card. This is because people come from different denominations and religious backgrounds. Sending religious messages won't make sense to someone who does not adhere to your denomination. Some people might even be offended by your message since it shows that you do not care about their beliefs.
Sending out these cards is a good way to strengthen the relationship that you have with stakeholders in your organization. Keep sending out cards on a regular basis. Even if most of the people do not respond, they still take note of your cards, so you should not be discouraged. Given the cost of acquiring a new customer, it is better that you do all you can to maintain them once you acquire them.
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