The Nigerian Mvies

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Monday 3 June 2019

This Is How To Make It In Fair Trade Clothing Industry

By David Hall


You will have to be very wise to maneuver safely in business. Some investments require people who have the courage and the confidence to challenge social norms. One such kind of enterprise is fair trade clothing, where the people who make the products are paid according to their outputs without making them feel like slaves. This article will offer a few tips to help you with this kind of investment.

When it comes to costing or pricing your products, make sure that you consider the affordability aspect. Do not be too expensive yet the majority of your customers are not wealthy. So make sure you understand your customers and their financial abilities in order to cost your garments affordably. Remember that the success of your business will heavily depend on your customers and that is the reason why you must prioritize them.

Consider the level of professionalism when you are hiring new recruits or employees. Professionalism will inform on whether your customers will be handled correctly or not. Besides, you must know that the manner in which your employees do business is a reflection of both your company and you as a person. So, get people who will cut a great image for you and your company in order to increase your fortunes.

For the people who embroider the clothes or make them, be fair enough to pay them sufficiently. It will be evil to gain heavily from the sweat of a person you did not pay for their skills and services. That will appear as enslaving to a person and that can turn off many people when they realize what is going on. Besides, you simply ought to be humane and understand that they too are human beings.

Before you put your money on the roll, walk out into the market and try to find out the conditions that exist. Market realities will inform a lot of your decision, thereby pointing you in the right direction. This will be made possible if you take your time to conduct a study of the market conditions.

Be strategically located to attract more customers and sell yourself. Be accessible and visible so as to make potential customers reach you without much trouble. If you locate yourself too much into the interior, you must have an active marketing department, which is likely to shoot your operational costs towards the sky.

The last factor is how unique your investment will be. Let your operations and your products stand out among the other investments on the market. That will attract more customers for you other than giving you higher ratings on the business index and in business magazines. Do not underestimate the importance of such ratings because you can get investment grants for you to expand your empire, simply by being unique.

Thus, have a clear vision of what you want and where you want to be within a given period of time. This means you will need to be patient with yourself in order to allow yourself to grow business-wise. Besides, proper planning will put you ahead of others since everything will depend on how you plan yourself and the mode of execution. So, have enough capital before you get into business to avoid stalling midway.




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