The Nigerian Mvies

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Monday 3 September 2018

Steps You Need To Take To Become A Successful Concert Promoter

By Paul Long


If you have a passion for music, and want to have a career that includes it, you should prepare for a long, difficult road. Playing in a band is not the only option you have. You might have a great career behind the scenes as a concert promoter for instance. To make a success of this job, there are a number of skill sets you will have to develop. You have to become proficient at managing, marketing, logistics, and communicating. You will also have to become a media savvy entrepreneur.

A college degree is not required for this profession, although there are many college graduates in it. The one thing you can not do without, according to the experts, is the ability to write well. Natural writers are rare. This means you will probably need to enroll in English classes emphasizing sentence structure, vocabulary, and grammar. You must learn the art of writing press releases and compelling copy.

You will have to hone other skills before you can even be considered for a job promoting concerts. You might start a blog about the music and club scene in the town where you're attending college. It is important to learn how to take good photographs in nightclubs and how to manipulate those photos to improve the quality and make them stand out. You can post the best pictures on social media.

Successful promoters all agree that anyone who is interested in this business must first become a performer. You can take up an instrument or learn how to DJ. Whatever you decide, it is important to stick with it, so you will understand how the performers you book think and what is involved with putting on a show. You should be able to set up band gear and break it down.

When you start looking for a job in this field, you need a resume that is relevant. Managers say that blogs and writing samples are invaluable to them when they talk to a job candidate at the entry level. Candidates have to show proficiency with spreadsheets and graphics editing. It's important that job applicants be familiar with the music scene and have opinions about the promoters they admire and why.

Being detail oriented is a must in this kind of business. You must also decide the kind of promoter you want to be. Some promoters are known for the parties they throw. Others specialize in booking the hottest celebrities into clubs that want all the publicity that brings.

The most successful promoters made it a point to attend shows in all kinds of genres. They went to jazz clubs and operas. They also attended electronic dance music festivals and rock concerts. They watched what promoters did between sets, the fencing and security setups, and even the number of drinks the bartender poured during the night.

Along the way you will become adept at a number of skills. You will learn the art of marketing and how to manage the volunteer groups that are so essential to big events. If you have a passion for music, and a talent for sensing trends in the music industry, you might have a chance at a great career.




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