There has always been a theory on the mass media being able to manipulate people particularly television shows that people watch everyday. Now in every TV show that is out there, there is actually said to be a secret manipulator hidden in television show that would actually garner a lot of views so that a particular show will stay on the air. This would include all kinds of shows like reality shows, series, and other kinds of things that one can watch on TV.
Now Herbert Kugman has stated that more often than not, a person who watches TV will be using his right brain and not much of his left brain. Now just a recap of the brain hemispheres, the left hemisphere houses the logical reasoning functions while the right brain houses the emotional response functions. So when a person would be using his right brain, then obviously he will be creating a number of emotional reactions.
Of course this makes perfect sense because those who would want to watch TV will not want to think too much about what they watch and would just want to relax. So when one would go into TV mode, then the brain is already programmed to turn from left hemisphere to the right hemisphere. Now knowing this, it can actually be inferred that people who would watch TV will have emotional responses evoked from what they watch which actually appeals to them.
Now to look deeper in this topic, it is best to examine the marketing concept known as target market or target segmentation. This simply means that certain shows are targeted to certain people because these shows will only appeal to certain groups of people and not others. It is because of this that there are so many genres of shows like drama, action, or fantasy.
When it comes to television shows, usually the main objective is to get the viewers hooked on the show. So if one would think about it, he would most likely ask himself what makes shows so addictive. Well looking deep into it, it is mostly because of the script which was made by the scriptwriter and inspired by the director.
Of course the one who would come up with the story plot would be the scriptwriters which means they are the core manipulators. They are the ones who are also the ones responsible for writing the dialogues between the characters which is another factor that would appeal to the viewers. Now they can add any type of subliminal message on the script that the director will bring to life for the viewers to ingest.
The same would go for reality television shows as well. Usually people would be addicted to these shows because it shows how ordinary people can become famous overnight. This is something that definitely appeals to majority of people.
So in a nutshell, TV shows would actually tap the aspirations of the viewers. By bringing them to another world, the ones behind the screen can actually make people immerse themselves in a world they think they want. That is the essence of manipulation through TV.
Now Herbert Kugman has stated that more often than not, a person who watches TV will be using his right brain and not much of his left brain. Now just a recap of the brain hemispheres, the left hemisphere houses the logical reasoning functions while the right brain houses the emotional response functions. So when a person would be using his right brain, then obviously he will be creating a number of emotional reactions.
Of course this makes perfect sense because those who would want to watch TV will not want to think too much about what they watch and would just want to relax. So when one would go into TV mode, then the brain is already programmed to turn from left hemisphere to the right hemisphere. Now knowing this, it can actually be inferred that people who would watch TV will have emotional responses evoked from what they watch which actually appeals to them.
Now to look deeper in this topic, it is best to examine the marketing concept known as target market or target segmentation. This simply means that certain shows are targeted to certain people because these shows will only appeal to certain groups of people and not others. It is because of this that there are so many genres of shows like drama, action, or fantasy.
When it comes to television shows, usually the main objective is to get the viewers hooked on the show. So if one would think about it, he would most likely ask himself what makes shows so addictive. Well looking deep into it, it is mostly because of the script which was made by the scriptwriter and inspired by the director.
Of course the one who would come up with the story plot would be the scriptwriters which means they are the core manipulators. They are the ones who are also the ones responsible for writing the dialogues between the characters which is another factor that would appeal to the viewers. Now they can add any type of subliminal message on the script that the director will bring to life for the viewers to ingest.
The same would go for reality television shows as well. Usually people would be addicted to these shows because it shows how ordinary people can become famous overnight. This is something that definitely appeals to majority of people.
So in a nutshell, TV shows would actually tap the aspirations of the viewers. By bringing them to another world, the ones behind the screen can actually make people immerse themselves in a world they think they want. That is the essence of manipulation through TV.
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