The word naartjie is used by South Africans to refer to a type of citrus fruit with a bright color and sweet taste. Naartjie kids clothes brand was named after this fruit and like the namesake, it is quite unique. The company started off very small in 1989 and it soon began attracting attention. Today it has grown into an international company with stores in the United States and the Middle East as well as all over South Africa. It also has an online presence and its e-commerce sites are expanding.
This brand has a style all its own which is both whimsical and wholesome and current trends are interpreted in kid-friendly ways. Bright fresh colors are used and designs are playful, reflecting the fun and imaginative aspects of childhood. Other key attributes embraced are comfort and practicality.
The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.
New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.
Newborns, babies and children up to the age of ten are catered for by the brand. Searching online by category allows customers to view tops, bottoms, dresses, swimwear, sleepwear and accessories like footwear. Items can be mixed, matched and layered successfully due to continuity between lines and attention to detail.
Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.
Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town in 1992, the brand started attracting the attention of many overseas visitors. It soon had a loyal following that spread all over South Africa and beyond and today has many international customers. The stores, both local and e-stores, are worth visiting on a regular basis to check out the new collections.
This brand has a style all its own which is both whimsical and wholesome and current trends are interpreted in kid-friendly ways. Bright fresh colors are used and designs are playful, reflecting the fun and imaginative aspects of childhood. Other key attributes embraced are comfort and practicality.
The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.
New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.
Newborns, babies and children up to the age of ten are catered for by the brand. Searching online by category allows customers to view tops, bottoms, dresses, swimwear, sleepwear and accessories like footwear. Items can be mixed, matched and layered successfully due to continuity between lines and attention to detail.
Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.
Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town in 1992, the brand started attracting the attention of many overseas visitors. It soon had a loyal following that spread all over South Africa and beyond and today has many international customers. The stores, both local and e-stores, are worth visiting on a regular basis to check out the new collections.
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