The Nigerian Mvies

The Nigerian Mvies
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Wednesday 23 February 2011

The History of Guess

By Mohammad Godfrey


Thanks to their high end celebrity endorsements including Paris Hilton and Claudia Schiffer, Guess have become one of the most known brands in the world since starting out as a small American jeans company. Their unique style of advertising features minimalist black and white campaigns has helped them to become a renowned fashion house throughout a number of continents. The company was established in 1981 and thanks to their unique and innovative designs became one of the most fashion forward companies in the world with a unique product range. In 1984 the company began producing high end quality watches that boasted tons of fashionable style and quartz movements,

Guess was started by two brothers, Paul and Maurice Marciano in 1981 and got off to a rocky start with the tiny jeans company struggling to get started. However their innovative and unique design ideas eventually helped them to sell 24 pairs of jeans to a department store which made the brothers realise that they were onto something special.

The department store was able to sell those 24 pairs of jeans very quickly and the brand increased their sales exponentially over the next few years, becoming one of the biggest fashion brands in the world. The company now licenses products throughout North America, Europe and the UK, South America and also Australia.

For the past 20 years Guess has grown to become a huge global company but they have very successful kept their original design philosophy in all their products. The brand has ventured into areas other than just jeans and boasts a range of products that include denim, perfumes, cosmetics and watches, all made with their unique designs and high quality materials.

The watch range produced by Guess include watches for any occasion or personal style and each watch illustrates the unique design philosophy of the company while ensuring that the materials used are high quality.




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